I bring a wealth of experience copywriting to all B2B and B2C projects. And I start by understanding exactly what you want to achieve.
I’m experienced with writing for all kinds of online layouts – making sure that the content is as readable as it’s engaging. Readers want to scan the screen for what’s relevant for them and and then get to grips with your messaging quickly and efficiently. If SEO is in the frame, I can weave in your keywords ensuring they do their job without sacrificing readability.
Brochures, flyers, other print collateral
Leave behinds, exhibition material and material that drops through the post box are still ‘a thing’ to meet marketing objectives. I can help you explore out what this might look like from a copy perspective and work alongside you and/or your designers to make sure it both reads and fits beautifully.
Newsletters / Articles / Blogs / Thought leadership / Whitepapers
Maybe you’ve an idea for a blog post? Have already made a start? Or aim to publish a news article or longer thought leadership piece – but just don’t have time to polish it up? I can work with draft content and/or interview subject matter experts (SMEs) to get the full story and turn it into engaging, informative copy your readers will want to read.
Emailers and email campaigns
Content marketing campaigns take a soft sell approach – incrementally delivering the knowledge and background information a potential customer needs to help them reach a buying decision. Use the ‘funnel’ approach to building awareness, consideration, desire/action with targeted, measurable email campaigns.
Find your voice with social posts that grab attention and drive the conversation. Even professional services are discovering that nothing beats talking in fluent human.
Talk through a real life challenge a business has faced – then explore the solution for meeting that challenge and deliver results. I can take the bare case study facts and mould them into a compelling story – interviewing those involved to gather further content if needed.
Press releases are multipurpose, allowing you to update media contacts with ready-to-go content, as well as piquing jpournalist interest to gain more in-depth coverage. I can take existing content and interview those involved to create punchy, informative press release content that cuts through.
Tone of voice development
I’ve worked with brands large and small to define a tone of voice that matches their brand’s personality. This typically starts with consultation around understanding what makes the brand ‘tick’ and getting buy in from key stakeholders before putting together an outline framework of tone of voice values. Once approved, I can build this out into annotated examples illustrating the tone of voice in action, along with practical guidelines for using it across your business or organisation.